As a brand grows, change becomes an essential part of staying relevant to the market, customers, and its evolving direction.

For GKE Logistics, the decision to change its logo marks a proactive step forward in its brand-building journey. It is not because the values represented by the old identity are no longer relevant, but because GKE is growing stronger, appearing more prominently across digital platforms, e-commerce activities, industry events, and the journey of connecting Vietnamese goods with international markets.

GKE Logistics officially introduces its new logo — representing a more modern, flexible identity, ready to accompany Vietnamese sellers on the next chapter of their journey.

A New Look, The Same Core Values

The old logo has been part of GKE Logistics' journey from its earliest milestones, beginning with the smallest steps: the first shipments sent, the first warehouses put into operation, the first team members joining the company, and the first customers placing their trust in us. The old logo is a symbol deeply connected to that chapter of our journey.

Building on that foundation, the new logo has been developed to better reflect GKE's future direction and expansion. As international shipping demands become increasingly diverse, markets evolve rapidly, and brands need to communicate more clearly across multiple touchpoints, a modern visual identity allows GKE to express its spirit more effectively.

This transformation does not erase the identity that shaped GKE. Instead, it is a way to express our commitment to speed, transparency, optimization, and partnership more clearly through a new and contemporary identity.

The Meaning Behind the New Logo 

The new GKE Logistics logo is built around three familiar letters: G – K – E. 

The three letters are stylized and interconnected within a unified form, representing the spirit of connection and consistency that runs throughout logistics operations. Every stage — from receiving and processing to transportation and delivery — is closely connected to create a stable, efficient, and optimized process.

Every shipment is more than simply a journey from Point A to Point B. It represents a connection between Vietnamese sellers and international customers, between locally made products and greater opportunities in global markets.

The dynamic form of the logo represents speed, flexibility, and adaptability — qualities that GKE consistently strives to bring to its international logistics operations.

From supporting sellers in shipping e-commerce orders to the US and UK, to accompanying businesses as they expand into new markets, GKE is committed to delivering a clearer, more optimized, and more reliable shipping journey.

Ready for a New Chapter of Growth 

The new logo will be gradually rolled out across GKE Logistics' communication platforms, brand materials, events, internal assets, and customer touchpoints in the coming period.

This is more than a visual transformation. It is preparation for a long-term journey of growth, in which GKE continues to enhance the service experience, expand its connectivity, and provide deeper support for customers engaged in international business.

While our identity evolves, what GKE Logistics stands for remains consistent: delivering efficient, transparent, and practical international shipping solutions that help Vietnamese goods travel farther and reach global markets.

Still GKE Logistics, With a New Look 

The new logo marks a milestone in GKE Logistics' growth.

A new look, designed to better reflect today's market.

A new symbol, created to express our spirit of connection more clearly.

And one commitment that remains unchanged: accompanying Vietnamese sellers on their journey to conquer international markets.

GKE Logistics – Accompanying Vietnamese sellers on their journey to conquer international markets.

Minh Duc (Edras)